How does a cleansing balm replace a traditional face wash?

Traditional face washes use harsh soaps to remove makeup, sunscreen and dirt. While effective, the harsh cleansers also strip your skin of its natural oils leading dryness and irritation. Our cleansing balm uses natural oils and butters to gently remove makeup and sunscreen. When activated by water the balm transforms and rinses away leaving your skin's natural oils in place. This leads to healthier, hydrated and better looking skin.