Privacy policy
Last Updated: December 2025
Altus, LLC d/b/a AYOND
428 Sandoval Street, Santa Fe, NM 87501
info@ayond.us
1. Our Commitment to Your Privacy
Altus, LLC (“AYOND,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit or interact with https://ayond.us
(the “Website”) or use our services (the “Services”).
This Privacy Policy applies to all visitors, customers, and users of our Services.
By using our Website or Services, you acknowledge that you have read and understood this Privacy Policy.
2. Personal Information We Collect
“Personal information” means information that identifies, relates to, describes, or can reasonably be linked to you.
We may collect the following categories of personal information:
Identifiers: name, email address, phone number, IP address
Contact Information: billing and shipping address
Financial Information: payment card data and transaction details (processed securely via Stripe)
Account Information: username, password, preferences
Transaction Information: items viewed, purchased, returned, or exchanged
Device & Usage Information: browser type, operating system, device identifiers, interaction data
Communications: customer service inquiries and correspondence
Inferences: shopping preferences and interests derived from activity
We do not knowingly collect sensitive personal information for the purpose of inferring characteristics protected under applicable law.
3. Sources of Personal Information
We collect personal information from:
You directly (checkout, account creation, email communications)
Automatically through cookies and similar technologies
Our service providers (Shopify, Stripe, shipping partners)
Marketing and business partners
Analytics and security vendors
4. How We Use Your Information
We use personal information to:
Provide, operate, and improve our Website and Services
Process transactions and fulfill orders
Manage your account
Communicate with you regarding orders, support, and services
Deliver product updates and brand communications
Improve our offerings, operations, and customer experience
Detect and prevent fraud or security incidents
Comply with legal and regulatory obligations
We will only use personal information for the purposes described above, or as otherwise disclosed at the time of collection.
5. Cookies & Similar Technologies
We use cookies and similar technologies to:
Enable site functionality
Improve performance and user experience
Understand how visitors use our site
Support analytics and operational performance
You may control cookie preferences through your browser settings. Some features may not function properly without cookies.
6. Targeted Advertising & Opt-Out Rights
Depending on your location, you may have the right to opt out of:
The sale of personal information
The sharing of personal information for targeted advertising
We honor Global Privacy Control (GPC) signals where required by law.
You may exercise your opt-out rights through our Privacy Choices page or by contacting us directly at info@ayond.us
.
Other than GPC, we do not respond to legacy “Do Not Track” browser signals.
7. How We Disclose Personal Information
We may disclose personal information:
To Shopify, our ecommerce platform provider
To Stripe, our payment processor
To shipping, fulfillment, cloud hosting, and analytics providers
To marketing partners where permitted by law
To comply with legal obligations
In connection with a business transaction such as a merger or sale
With your consent
We do not sell personal information in the traditional monetary sense.
8. Relationship with Shopify
Our store is hosted on Shopify Inc. Shopify collects and processes certain personal information to operate and improve the Services.
Shopify may combine data from your interactions with our store and other merchants to provide enhanced platform services. Shopify is independently responsible for its own data processing practices.
You can view Shopify’s Consumer Privacy Policy at:
https://privacy.shopify.com
9. Data Security
We implement appropriate administrative, technical, and physical safeguards to protect personal information.
Payment information is encrypted and processed through Stripe, a PCI-DSS Level 1 certified provider.
No internet transmission is ever 100% secure. You use the Website at your own risk.
10. Data Retention
We retain personal information only for as long as reasonably necessary to:
Maintain your account
Fulfill legal and contractual obligations
Resolve disputes
Enforce agreements
11. Children’s Privacy
Our Services are not intended for children under 18. We do not knowingly collect personal information from children under 16.
We do not knowingly sell or share personal information of individuals under 16.
12. Your Privacy Rights (U.S. State Residents)
Depending on where you live, you may have the right to:
Access your personal information
Request deletion
Request correction
Request portability
Opt out of sale or sharing for targeted advertising
Limit sensitive data processing
Appeal a denied request
Not be discriminated against for exercising your rights
To exercise your rights, contact info@ayond.us
.
We may verify your identity as permitted by law.
13. Authorized Agents
You may designate an authorized agent to submit requests on your behalf. Proof of authorization and identity verification may be required.
14. International Transfers
Your personal information may be transferred outside your country of residence, including to the United States.
Where required, we rely on:
Standard Contractual Clauses (EU)
UK Transfer Addendums
Adequacy determinations
15. Third-Party Links
Our Website may contain links to third-party websites. We are not responsible for their privacy practices.
16. Changes to This Privacy Policy
We may update this Privacy Policy periodically. Updates will be posted on this page with an updated “Last Updated” date.
17. Contact Us
If you have questions or requests regarding this Privacy Policy, you may contact us at:
Altus, LLC (AYOND)
428 Sandoval Street
Santa Fe, NM 87501
Email: info@ayond.us